How to Build a Personalized Skincare Routine in 2025: A Dermatologist’s Perspective

January 22, 2025

In 2025, the skincare industry has seen tremendous advancements, especially with the growing popularity of personalized skincare routines. With dermatology research constantly evolving, there’s now a wealth of knowledge available to help you understand your skin’s unique needs. Creating a personalized skincare routine tailored specifically to your skin type and concerns is one of the best ways to achieve healthy, glowing skin. Dr Shaun Segal, a trusted dermatologist, shares his expert insights on how to build an effective and customized skincare routine that addresses your skin’s individual needs.

1. Understand Your Skin Type and Concerns

The foundation of any effective skincare routine begins with understanding your skin type and the specific concerns you may have. Skin types are generally categorized into five main types: oily, dry, combination, sensitive, and normal. Dr Shaun Segal stresses the importance of determining your skin type as this will influence the types of products and ingredients you should incorporate into your routine. For instance, people with oily skin may need lightweight products that help control sebum production, while those with dry skin might require richer, more hydrating formulas to prevent moisture loss.

Moreover, it’s equally crucial to understand your skin concerns. Whether you’re dealing with acne, hyperpigmentation, fine lines, or rosacea, identifying your skin’s specific needs will guide your choice of skincare products. Dr. Segal advises that while at-home tests or online quizzes can provide some insight, seeing a dermatologist for an in-depth consultation is a great way to get a more accurate understanding of your skin. With this knowledge, you can select the right products that target your specific concerns and balance your skin.

2. Use the Right Cleanser for Your Skin Type

Cleansing is the first step of any skincare routine, and it’s important to use the right cleanser based on your skin type. Dr Shaun Segal explains that choosing the wrong cleanser can either strip your skin of essential oils or leave behind excess oil, both of which can lead to various skin problems. For oily skin, Dr. Segal recommends gel-based or foaming cleansers that help remove excess oil without leaving the skin feeling dry or tight. These formulas often contain salicylic acid or other purifying ingredients that prevent clogged pores and acne breakouts.

For those with dry or sensitive skin, a cream-based or hydrating cleanser is ideal. These cleansers typically contain nourishing ingredients like ceramides, glycerin, or aloe vera, which help replenish the skin’s moisture barrier while gently removing dirt and impurities. Dr. Segal stresses that sensitive skin types should avoid cleansers with harsh fragrances, alcohol, or sulfates as these can irritate the skin and lead to inflammation or allergic reactions. When selecting a cleanser, opt for a product that cleanses effectively while maintaining the skin’s natural pH balance and moisture.

3. Incorporate Exfoliation into Your Routine

Exfoliation is a vital step that often gets overlooked in many skincare routines. Dead skin cells naturally build up on the surface of the skin, which can lead to clogged pores, dullness, and uneven texture. By exfoliating regularly, you remove these dead cells and help your skin look fresher and more radiant. However, Dr Shaun Segal cautions against over-exfoliating, as this can damage the skin’s protective barrier and lead to irritation.

Exfoliants come in two forms: physical and chemical. Physical exfoliants, such as scrubs, use abrasives to manually slough off dead skin, while chemical exfoliants, like AHAs (Alpha Hydroxy Acids) and BHAs (Beta Hydroxy Acids), break down the bonds between skin cells to encourage gentle peeling. Dr. Segal recommends chemical exfoliants for most skin types because they are usually less abrasive and better suited for sensitive skin. AHAs, like glycolic acid, are great for dry or sun-damaged skin, as they help improve skin texture and brighten complexion, while BHAs, such as salicylic acid, are better for oily or acne-prone skin because they penetrate pores and help clear blockages.

Exfoliating once or twice a week is generally sufficient for most skin types. If you’re using chemical exfoliants, it’s important to follow up with a hydrating toner or moisturizer to lock in moisture and calm the skin after exfoliation.

Also Read: Shaping Future Dermatologists: How Professors Contribute to Cutting-Edge Skincare Innovations

4. Choose the Right Serum for Targeted Treatment

Serums are concentrated formulas designed to target specific skin concerns like acne, pigmentation, fine lines, or dehydration. Dr Shaun Segal explains that serums contain active ingredients in higher concentrations than most moisturizers, making them ideal for tackling specific issues. When selecting a serum, consider your main skin concerns. If you’re struggling with acne, Dr. Segal recommends serums containing salicylic acid, niacinamide, or benzoyl peroxide to fight breakouts and minimize pores. For those with pigmentation or uneven skin tone, serums with Vitamin C are highly effective at brightening the skin and reducing dark spots.

In the fight against signs of aging, serums with retinol or peptides are excellent choices. Retinol accelerates cell turnover, which helps reduce the appearance of fine lines, wrinkles, and age spots. Peptides, on the other hand, are known for their ability to stimulate collagen production, which helps firm the skin and restore elasticity. For those with dry skin, serums with hyaluronic acid are a must-have, as they help the skin retain moisture and maintain a plump, hydrated appearance.

5. Moisturize to Lock in Hydration

Moisturizing is an essential step in every skincare routine, regardless of your skin type. Even oily skin needs hydration, and Dr Shaun Segal stresses that skipping this step can lead to dry patches, dehydration, and premature aging. Choosing the right moisturizer for your skin is key to maintaining a balanced and healthy complexion. For oily skin, lightweight, oil-free, gel-based moisturizers are ideal. These products hydrate without feeling greasy or heavy, making them perfect for those prone to breakouts.

For dry skin, heavier, cream-based moisturizers are best as they help replenish lost moisture and provide a protective barrier to prevent further water loss. Those with sensitive skin should look for hypoallergenic, fragrance-free moisturizers with soothing ingredients like ceramides, chamomile, or aloe vera. Dr. Segal explains that moisturizers not only provide hydration but also help lock in the benefits of the serums and treatments you apply earlier in your routine. For all skin types, it’s crucial to apply moisturizer both in the morning and at night.

6. Sunscreen: The Most Important Step

Dr Shaun Segal cannot stress enough the importance of sunscreen in any skincare routine. Sunscreen is the most effective way to protect your skin from harmful UV rays, which contribute to premature aging, pigmentation, and even skin cancer. UV rays can damage the skin even on cloudy days or when indoors, so applying sunscreen every day is essential. Dr. Segal recommends using a broad-spectrum sunscreen with an SPF of at least 30 to ensure adequate protection.

When choosing a sunscreen, consider your skin type. For sensitive or acne-prone skin, opt for mineral sunscreens, which use zinc oxide or titanium dioxide to physically block UV rays without irritating the skin. For those with oily skin, Dr. Segal advises looking for a matte sunscreen that controls shine while still providing sufficient protection. Apply sunscreen generously to all exposed areas of your face and body, and reapply every two hours when outdoors to maintain effective protection.

7. Adapt Your Routine Based on the Seasons

As the seasons change, so do your skin’s needs. Dr Shaun Segal recommends adjusting your skincare routine based on the climate and temperature. During the colder months, skin tends to be drier and more sensitive, so you may need to swap to richer moisturizers or hydrating serums to keep your skin supple and nourished. On the other hand, in the summer, skin often becomes oilier and more prone to breakouts, so opting for lightweight, mattifying products might be beneficial.

Dr. Segal advises using a thicker, more emollient moisturizer in winter to combat the dry air and harsh winds, while switching to a gel-based moisturizer in warmer months to keep skin hydrated without feeling heavy. If you live in a humid climate, you may need to incorporate oil-controlling products into your routine to prevent excess shine. Regardless of the season, remember to continue using sunscreen daily.

8. Avoid Overloading Your Skin with Too Many Products

While it may be tempting to try every new skincare product on the market, Dr Shaun Segal warns against overloading your skin with too many products. Layering too many skincare items can lead to irritation, clogged pores, and other adverse reactions. Instead, focus on the essentials—cleanser, serum, moisturizer, and sunscreen—and only introduce new products one at a time to see how your skin responds.

Dr. Segal advises that less is often more when it comes to skincare. Stick to products that are effective for your skin concerns, and be patient as you wait for results. Overuse of active ingredients, like acids or retinol, can also lead to sensitivity, so it’s important to follow product instructions carefully and avoid overdoing it.

9. Consider Professional Treatments

While at-home skincare routines are important, professional treatments can further enhance the results. Dr Shaun Segal suggests seeing a dermatologist for periodic treatments like chemical peels, microdermabrasion, or laser therapy, which can help target specific skin concerns and accelerate the results of your at-home routine. Chemical peels can help address issues like acne scars, hyperpigmentation, and fine lines, while laser treatments can improve skin texture and reduce redness or pigmentation.

Professional treatments can be tailored to your individual skin type and concerns, ensuring you receive the most effective care possible. Dr. Segal also recommends getting regular skin checkups with a dermatologist to monitor your skin’s health and adjust your routine as needed.

10. Consistency is Key

Building a personalized skincare routine requires consistency and commitment. Dr Shaun Segal emphasizes that results take time, and it’s important to stay dedicated to your routine. Give your skin time to adjust to new products, and avoid switching products too often. Track your skin’s progress over weeks and months to determine what works best for you, and don’t be discouraged if you don’t see immediate results. Skincare is a long-term investment in your skin’s health, and with patience, you’ll begin to see the benefits.

Final Thoughts

In 2025, building a personalized skincare routine has never been easier with the right guidance. By following Dr Shaun Segal’s expert advice and understanding your unique skin needs, you can create a skincare regimen that works for you. From cleansing and exfoliating to choosing the right serums and applying sunscreen daily, a well-rounded routine can help you achieve glowing, healthy skin. Always consult with a dermatologist to ensure your routine is optimized for your skin’s specific concerns, and enjoy the journey toward your best skin ever.